drive in motion designs and delivers exclusive automotive incentive experiences for incentive agencies, marketing agencies and VIP customer programs across Europe.
Since 2010, drive in motion has delivered more than 200 successful automotive incentive events across Europe — for groups of 5 to 150 participants from over 30 nations. Our programs span 8 countries, 50+ curated driving routes and a fleet of premium vehicles including Ferrari, Lamborghini, Porsche, Mercedes-AMG and Bentley.
Our corporate events combine luxury sports cars, legendary driving roads, professional trackdays and premium hospitality to create unforgettable experiences for clients, partners and employees.
Automotive incentive travel is one of the most effective ways to reward performance and build long-lasting relationships.
Why Companies Choose Automotive Incentives
Automotive driving experiences create strong emotional connections that no hotel conference or gala dinner can replicate.
They combine four powerful elements:
Adrenaline & excitement
Participants are fully engaged – behind the wheel of a Ferrari or on the track at Hockenheimring, every other distraction disappears. The shared thrill creates lasting memories.
Exclusivity
Access to top-tier sports cars, legendary roads and race circuits signals to your clients and partners that they are truly valued – something a standard event cannot communicate.
Teamwork & bonding
Navigation, driving in convoy, shared briefings and group dinners build genuine connections between participants – across companies, cultures and hierarchies.
Unforgettable destinations
From the Bavarian Alps to the Algarve coast, our programs take place in Europe’s most spectacular locations. The destination itself becomes part of the experience.
These elements make automotive incentive travel one of the most effective formats for corporate motivation, client engagement and long-term relationship building.
Why Choose Europe for Your Corporate Incentive Driving Event?
Europe is unmatched as a destination for automotive incentive travel — and for good reason. Nowhere else in the world combines world-class race circuits, legendary mountain passes, iconic coastal roads and a culture of driving excellence in such a compact, accessible geography.
Unrivalled Driving Destinations
From the Bavarian Alps and the Swiss Grand Tour to the Algarve coast and the Dolomites, Europe offers an extraordinary variety of driving environments within a few hours’ reach. Every route tells a story — and every destination adds to the experience.
Access to the World’s Greatest Cars
As a European-based operator, drive in motion provides direct access to Ferrari, Lamborghini, Porsche, Mercedes-AMG, Bentley and Aston Martin vehicles as part of every program — no logistics required from your side. Participants simply arrive and drive.
World-Class Race Circuits
Hockenheimring, Nürburgring, Autódromo do Algarve, Autódromo di Modena — Europe’s legendary race circuits are available exclusively for corporate events, providing a level of access that no other continent can match.
Full-Service from One Partner
Route planning, vehicle fleet, luxury hotels, catering, insurance, logistics and on-site support — drive in motion handles every element of your incentive program from a single source. International groups simply need to arrive; we take care of everything else.
Ideal for International Groups
Europe’s central location, excellent air connectivity and diversity of languages make it the ideal destination for incentive groups arriving from the USA, UK, Brazil, Australia, Canada and beyond. Major hubs including Munich, Zurich, Frankfurt, Lisbon and Milan provide convenient gateway access to all our program regions.
Incentive Programs
Sports Car Driving Tours
Multi-day sports car tours across Europe including alpine passes, scenic coastal routes and historic roads. Our corporate driving tours combine performance vehicles, curated routes and premium hospitality for an exceptional group experience.
Trackday Incentive Events
Professional track experiences on race circuits across Europe including coaching, performance driving and exclusive hospitality. Venues include Hockenheimring, Nürburgring, Autodromo di Modena and the Autódromo do Algarve.
Combined Driving Experiences
Many corporate motivation programs combine multiple formats for maximum impact.
Example programs include:
- Trackday + Sports Car Tour
- Driver Training + Alpine Driving Experience
- Trackday + Luxury Roadtrip
Example: Porsche Experience Center Hockenheim & Sports Car Tour through the Palatinate wine region.
Automotive Incentive Experiences Across Europe
Our incentive programs take place across some of Europe’s most spectacular driving destinations including:
Germany
Black Forest, Bavaria, Palatinate wine region and the Bavarian Alps. Home to Porsche and Mercedes-AMG.
Switzerland
Alpine passes, lake roads and the Grand Tour of Switzerland. Ideal for multi-day luxury incentive programs.
Austria
Großglockner Hochalpenstraße and Tyrolean mountain roads, perfect for high-altitude driving experiences.
Italy
Tuscany, Lake Garda, the Dolomites and the Autodromo di Modena. La Dolce Vita meets supercar performance.
France
Côte d’Azur, Route des Grandes Alpes and Alsace wine routes. Classic French elegance with exhilarating roads.
Portugal
Autódromo do Algarve, Lisbon coast and the Alentejo. Increasingly popular for international corporate events.
Croatia
Adriatic coastline and mountain routes. A rising star for exclusive European incentive travel.
Our classic car tours and winter driving experiences are equally popular as corporate motivation formats for groups seeking something beyond the conventional.
Sports Car Fleet for Incentive Events
All vehicles are provided by drive in motion as part of the event. Participants can drive vehicles from brands such as Ferrari, Lamborghini, Porsche, Mercedes-AMG, BMW M models, Audi RS models, Bentley and Aston Martin – all as part of our fully equipped incentive packages.
This allows international participants to join the program without bringing their own vehicles.
Automotive Incentive Experiences in Motion
Corporate Trackday & Supercar Incentive Experience
Portugal incentive event including trackday at Autódromo do Algarve, supercar convoy along the Atlantic coast, luxury hospitality and international participants from multiple countries. This program illustrates how drive in motion delivers full-service corporate automotive events across Europe.
Corporate Trackday & Driving Tour Experience
A professional trackday combined with a scenic sports car tour through spectacular European landscapes. The program showcases how trackday performance and touring can be seamlessly combined into a single premium corporate experience.
Luxury Supercar Incentive Tour
Sports car tour through the Bavarian Alps and the Neuschwanstein region – a multi-day luxury driving experience with Ferrari, Porsche and Lamborghini vehicles, premium hotel accommodation and curated route planning through Germany’s most iconic landscapes.
Trackday Incentive Event at Porsche Experience Center
Corporate driving experience at the Porsche Experience Center Hockenheimring combined with a tour through the Palatinate wine region. The program featured professional Porsche instructor coaching, dynamic handling zones and an exclusive evening event for 40 participants.
Plan Your Automotive Incentive Event
Create an unforgettable corporate experience for your clients, partners or top-performing employees.
Our team designs exclusive automotive incentive travel programs across Europe including sports car tours, trackdays, luxury destinations and full event management.
Every program is tailored to your company’s objectives and group size.
Typical incentive groups:
5 – 150 participants
Program duration:
1 – 4 days
Locations across
Europe and Switzerland
Corporate Clients & References
Our clients come from technology, finance, automotive and beyond.
Hewlett Packard
Technology / IT
Multi-day Ferrari & Porsche supercar tour through the Swiss Alps and Bavaria for 40 international participants from the EMEA sales leadership team. The program combined high-performance driving on legendary alpine passes with luxury hotel accommodation and exclusive team dinners — a benchmark corporate incentive event in Europe.
Huawei
Technology / IT
Exclusive sports car incentive tour for 35 senior executives across the Austrian Alps and the Großglockner Hochalpenstraße. The program featured a curated selection of Ferrari, Lamborghini and Porsche vehicles, five-star accommodation and private evening events — delivering an unforgettable luxury incentive experience.
Telekom Deutschland
Technology / Telecom
Corporate driving event for 50 top performers combining a professional trackday at a renowned European race circuit with a multi-day supercar tour through Southern Europe. The program was designed to reward performance and strengthen team cohesion in an extraordinary setting.
Vodafone
Technology / Telecom
Sports car incentive tour for 45 high-performing sales executives — featuring scenic coastal routes through Portugal and Spain, premium hotel accommodation and a curated fleet of Ferrari, Porsche and Mercedes-AMG vehicles. One of the most successful corporate motivation programs we have delivered.
Motorola
Technology / IT
International incentive programme for a group of 30 senior managers — combining a multi-day supercar driving experience with an exclusive luxury team event. Destinations included the Bavarian Alps, Tyrol and Lake Garda, showcasing Europe’s finest driving roads.
Commerzbank
Finance & Banking
International incentive programme for a group of 30 senior managers — combining a multi-day supercar driving experience with an exclusive luxury team event. Destinations included the Bavarian Alps, Tyrol and Lake Garda, showcasing Europe’s finest driving roads.
HypoVereinsbank
Finance & Banking
Top performer incentive event for 30 participants — a Ferrari driving experience on iconic European roads including the Großglockner and the Dolomites. The programme combined peak driving performance with luxury hospitality, creating lasting memories for the bank’s most valued team members.
The Boston Consulting Group
Luxury Travel Agency
High-performance driving experience for the BCG leadership team — combining a professional racetrack event at Hockenheimring with a supercar tour through the Palatinate wine region. The program demonstrated how automotive incentive travel can energise and inspire top-tier consulting professionals.
Trusted by Leading Travel & Luxury Agencies
Preferred partner for DMCs, luxury travel agencies and incentive specialists worldwide.
PURE Germany
Luxury Travel Agency
Exclusive supercar driving tour
through the Bavarian foothills — fleet including Ferrari, Lamborghini special editions and Porsche GT3 RS. Curated pre-Alpine route with luxury hotel programme.
Liberty International Deutschland
Luxury Travel & DMC Agency
Classic car tour through Baden-Baden for an international group of 65 guests from Brazil — combining vintage driving heritage, luxury accommodation and a bespoke cultural programme.
Also trusted by
Agence MANDREGO Paris – ALSO GmbH – Avnet – Belimo – Commerz Real – Deutsche Vermögenberatung – ERGO – LBBW – Michael Page International – PETRONAS Brasil – Platypus PR Mercedes-AMG – REWE – Rodenstock – Telefonica – TUI Deutschland – TUI China – Wüstenrot
Customer Testimonials
Technology Sector
“We’ve worked with drive in motion for three incentive programs across Europe and the quality has been consistently exceptional. The team handles everything — vehicles, routes, hotels, logistics — and the result is always a program our participants talk about for years. I wouldn’t go anywhere else for automotive incentives in Europe.”
VP Sales EMEA, international technology company
(60 participants, Ferrari & Porsche tour, Bavaria & Austria)
Finance Sector
“Our VIP clients deserved something extraordinary, and drive in motion delivered exactly that. A two-day supercar experience through some of Europe’s most spectacular landscapes — perfectly organized, impeccably hosted, and genuinely thrilling. The feedback from our guests was unanimous: outstanding.”
Head of Private Banking, leading European bank
(25 participants, supercar tour, Rhine Valley)
Luxury Travel Agency
“As a luxury travel agency, our clients have high expectations. drive in motion is one of the very few partners in Europe who genuinely delivers at that level — bespoke routes, flawless vehicle logistics and a team that anticipates every detail. We recommend them without hesitation for any automotive incentive brief.”
Director, luxury DMC agency
(65 participants, classic car tour, Baden-Baden)
Exclusive Automotive Incentive Events
Our automotive incentive programs are designed for international companies looking for unique and memorable corporate experiences.
Typical participants include:
VIP customer programs
marketing and incentive agencies
corporate sales incentives
dealer events
product launches
Each program combines driving experiences, premium vehicles and exceptional destinations.
What makes automotive incentive travel effective for corporate groups?
Automotive incentive travel works because it engages people on an emotional level that conventional corporate events simply cannot reach. Behind the wheel of a Ferrari on an alpine pass or at full speed on the Hockenheimring, participants are fully present — distracted from the everyday, united by shared adrenaline and achievement. Studies in corporate motivation consistently show that experiential rewards create stronger, longer-lasting loyalty than cash bonuses or standard travel programs. For global companies, automotive incentive events in Europe represent one of the highest-return investments in team performance and client relationship management available today.
What vehicles are available for corporate incentive events?
drive in motion provides a fully managed fleet of premium sports cars and supercars for every corporate event — no vehicle ownership or logistics required from participants. Our incentive fleet includes Ferrari (488, Roma, SF90), Lamborghini (Huracán, Urus), Porsche (911 GT3, Cayenne Turbo), Mercedes-AMG (GT, C63), BMW M (M3, M5), Audi RS (RS6, RS e-tron GT), Bentley Continental GT and Aston Martin Vantage. Vehicle selection can be tailored to group profile, route type and program objectives.
How much does a corporate automotive incentive event cost?
Automotive incentive programs are fully bespoke — pricing depends on group size, program duration, destinations and vehicle selection. As a general orientation: half-day corporate driving events start from €350–550 per person; multi-day supercar tours with luxury accommodation typically range from €1,800 to €4,500 per participant. All-inclusive packages covering vehicles, routes, hotels, catering, insurance and on-site management are available. We recommend requesting a tailored proposal for your specific group and objectives.
How do you organize a supercar incentive tour for 50 or more participants?
drive in motion specializes in large-group automotive events for 5 to 150 participants. Our proven process begins with a detailed brief covering group profile, desired destinations, duration and budget. We then design a bespoke program covering route selection, vehicle fleet composition, hotel contracting, safety briefings, convoy logistics and daily programme flow. On-site, our professional team of driving coordinators, safety.
Group Size and Event Duration
Our automotive incentive programs are designed for groups between 5 and 150 participants.
Typical formats include:
1-day corporate driving events
2-day incentive experiences
3-4 day luxury driving programs
All events can be fully customized to match the objectives of the client.
Frequently Asked Questions
We offer a full range of corporate automotive experiences including supercar tours, trackdays, winter ice driving, classic car tours and driver training programmes. All formats can be tailored to group size, budget, destination and programme objectives — from half-day events to multi-day incentive journeys.
Our corporate programmes accommodate groups from 6 to 50+ participants. For larger groups, we split participants into rotating activities to ensure every person gets maximum driving time and a personalised experience.
We operate across Europe including Germany, Switzerland, Austria, France, Italy, Portugal, Spain, Croatia and Lapland/Scandinavia. Multi-country programmes combining several destinations are available. We also work with international guests from the UK, USA, Brazil, Canada and Australia.
Yes. We work regularly with incentive travel agencies, Destination Management Companies and corporate event planners. We are experienced in co-designing programmes, providing proposals for client pitches and adapting to the formats required by agencies. We are members of SITE (Society for Incentive Travel Excellence).
Corporate incentive driving experiences are priced per participant and vary by programme length, vehicle type and destination. Indicative prices start from CHF 900 per person for a single-day experience. Multi-day programmes are quoted individually. All proposals include a detailed cost breakdown.
We recommend booking corporate programmes at least 3 to 6 months in advance, particularly for peak season (May–October) and high-demand destinations such as Lapland or the Nürburgring. Enquiries can be submitted at any time and we aim to respond with an initial proposal within 48 hours.
Yes. We have delivered programmes for clients including HP, Huawei, Vodafone, BCG, Commerzbank and Liberty International, among many others. References and case studies are available on request. Over 120 corporate clients have trusted drive in motion since 2014.