Exclusive incentive trips:
Unforgettable experiences with sports cars & classic cars

These trips are reward-based business trips that companies use specifically to reward employees, business partners or customers for their performance and loyalty. They are an important component of motivation and loyalty programs and offer exclusive, often extraordinary experiences that go beyond a traditional business trip.

Automotive experiences as motivational trips with sports car tours, classic car trips or driver training are among the most exclusive forms of these rewards and appeal particularly to performance-oriented participants who value adrenaline, luxury and extraordinary experiences.

1. Employee motivation and loyalty

• Create performance incentives: An extraordinary experience such as a sports car tour is a stronger motivation than a cash bonus.
• Retain employees in the long term: A company that rewards its top performers increases employee satisfaction and reduces turnover.
• Strengthen team building: Shared experiences promote team spirit and improve cooperation..

2. Customer loyalty and customer acquisition

• Exclusive experiences for VIP customers: High-caliber driving experiences create emotional bonds and strengthen customer relationships.
• Differentiation from the competition: Companies that offer exceptional incentives are remembered.
• Promote loyalty: Customers who experience special appreciation remain more loyal to a company..

3. Corporate image and brand strengthening

• Becoming an attractive employer: A company that offers exclusive incentives is perceived as innovative and employee-oriented.
• Demonstrate an experience-oriented corporate culture: Incentive trips emphasize a dynamic, success-oriented corporate philosophy.
• Expand network and business relationships: Such events create valuable contacts with business partners and customers.

Conclusion
Incentive trips are more than just a reward – they are an investment in motivation, loyalty and the image of a company. Automotive experiences in particular offer a high emotional value and create unforgettable memories. They not only increase employees’ motivation, but also strengthen relationships with customers and partners.

Incentive events are exclusive experiences that companies use to motivate, reward and retain employees or customers. They can focus on adventure, luxury, team building or further training and provide unforgettable experiences with a lasting effect.

1. Automotive incentives – experience adrenaline & driving fun

Sports car tours

• Drive a Ferrari, Lamborghini or Porsche along breathtaking roads.
• Fantastic routes through the Alps, Tuscany or along the Côte d’Azur.
• A combination of driving fun, luxury hotels and culinary highlights.

Classic car tours

• Stylish rides in legendary classics such as the Jaguar E-Type or Mercedes SL.
• Enjoyable cruising through picturesque landscapes with an exclusive supporting program.
• Ideal for customers who appreciate elegance and nostalgia.

Driver training & racetrack experiences

• Professional driving training on race tracks with high-performance sports cars.
  Safety and drift training with experienced instructors.
  Exclusive access to legendary circuits such as the Nürburgring or Spa-Francorchamps.

2. Team building events – promoting cooperation & team spirit

Off-road adventure

• Drive off-road vehicles over challenging off-road routes.
• Master challenges such as water crossings, steep climbs and difficult terrain.
• Promotes teamwork, communication and strategic thinking.

3. Experience incentives – adventure, luxury & exclusivity

Helicopter sightseeing flights & air experiences

• Sightseeing flights over major cities, mountains or coastal regions.
• Can be combined with a gourmet dinner or wine tasting at exclusive locations.

Yacht & Sailing Events

• Sailing regattas or luxury yacht excursions for exclusive customer events.
• Combination of networking, relaxation and experience.

VIP and sports events

Exclusive tickets for Formula 1 races with VIP access. Perfect for customer incentives and networking events.

Incentive trips are far more than just a luxurious treat – they are a strategic tool for building long-term relationships with employees and customers. Exclusive experiences such as sports car tours, classic car trips or driver training create emotional bonds that have a lasting effect.

Motivated and committed employees are the key to a company’s success. Exclusive incentives increase motivation, a sense of belonging and loyalty to the company.

Recognition & appreciation:
A unique experience is a strong sign of appreciation and is perceived more intensely than a cash reward.

Motivation & performance incentives:
Sports car tours or driver training as a reward for special achievements motivate top performance.

Team building & cohesion:
Shared experiences promote team spirit and improve cooperation.

Employee loyalty & employer attractiveness:
Companies that offer exceptional incentives retain talent in the long term and strengthen their position in the competition for skilled workers.

Examples of automotive incentives for employees:

• Sports car tours as a reward for top performers
• Driver trainings for managers as further training & experience in one
• Classic car tours as a team event to strengthen the sense of togetherness

Customers expect not only excellent products and services, but also personal appreciation. Exclusive experiences create emotional connections that go beyond traditional business relationships.

• Emotional customer loyalty: A unique experience with adrenaline and luxury will be remembered for a long time.
• Exclusivity & differentiation: Companies that offer special incentives stand out from the competition.
• Networking & deepening business relationships: shared experiences offer ideal opportunities for informal, personal discussions.
• Increase loyalty & secure long-term partnerships: Customers who enjoy exclusive benefits remain loyal to the company.

Examples of automotive incentives for customers:

• Sports car tour with helicopter transfer as an exclusive invitation for new customers
• Race track experience for key accounts to strengthen the business relationship
• Classic car tour as a VIP customer event for long-term customer loyalty

Before you start planning, it should be clear what you want to achieve with your trip:

• Employee motivation: Should the trip serve as a reward for top performers or for team building?
• Customer loyalty: Is it about deepening existing customer relationships or gaining new business partners?
• Corporate image: Should the incentive trip position the company as an attractive brand?

Tip: The objective determines the format of the trip (e.g. action-packed driving experiences or exclusive VIP events).

Think carefully about who you invite:

• Employees: Individual top performers, entire teams or managers?
• Customers: VIP customers, new customers or strategic partners?
• Mix: Employees and customers can take part in events together to strengthen networks.

Tip: The number of participants influences the choice of location and budget.

A realistic budget is crucial for smooth planning:

• Travel expenses (flights, transfers, rental car, gasoline)
  Accommodation & meals (hotels, restaurants, catering)
• Event & adventure program (sports car tours, driver training, classic car excursions)
• Insurance & safety measures, taxes (monetary benefits, etc.)

Tipp: Frühzeitige Buchungen und Gruppenrabatte senken die Kosten.

Depending on the target group and budget, suitable destinations and events should be selected:

• Sports car tours: Italy (Tuscany), Germany (Black Forest, Alpine passes) or southern France (Côte d’Azur) or worldwide
• Classic car tours: Romantic routes through Tuscany or along the wine routes.
• Driver training: Exclusive race tracks such as the Nürburgring, Hockenheim, Portimao, Modena, Nordschleife or Spa-Francorchamps.

Tip: The program should be balanced – action & relaxation, experience & networking.

Detailed planning prevents unexpected problems:

• Flight & transportation bookings: Organize transfers, shuttles or rental cars.
• Hotel reservations: Selecting suitable accommodation with comfort & exclusivity.
  Schedule & time management:
• Clear agenda with enough space for networking & relaxation.
  Participant communication:
• Send out invitations, clarify expectations & provide information packages.

Tip: A digital travel guide or an app with all the details can be helpful.

Everything should run smoothly on the day of the incentive trip:

• Tour guide & contact person: A responsible person on site ensures a stress-free process.
• Participant briefing: Short kick-off meeting to clarify expectations & give safety instructions.
• Flexibility: Leave room for spontaneous adjustments due to weather or participant requests.
• Documentation: Use photos & videos for later communication & branding.

Tipp: VIP-Service wie persönliche Betreuung oder Überraschungselemente sorgen für das gewisse Extra!