Professional training concepts

drive in motion is your partner when it comes to emotional communication of product and brand messages as well as technical vehicle and brand know-how!

Whether targeted qualification of your sales staff or sophisticated “train the trainer” programs – we develop training concepts specifically tailored to your brand and product and needs and set very concrete goals together with you.

Professional and specially qualified trainers convey the training content and ensure that the set goals are achieved.

Attractive framework conditions guarantee that the fun of learning is not neglected! And if you would like to finish the training day in the evening, we will take care of your vehicles!

Overview of services

  • Development of concepts for your sales success and customer loyalty within the framework of plant tours, vehicle tours, press tours, development and communication of brand and product messages, dealer and salesperson training courses
  • national/international
  • Mystery Shopping
  • customer communication and customer loyalty are the “a” and “o” in vehicle sales, service and thus also for follow-up business (customer loyalty)
  • Test drives, comparison drives, test drives, eMobility (winner of the IMEX Wild Card 2015 for sustainable tourism).
  • Vehicle transfers, vehicle logistics, vehicle preparation for events
  • qualified personnel such as instructors, vehicle conditioners, drivers
  • Location and route scouting
  • Creation of analog and digital roadbooks and roadmaps (printed and as app application)
  • Plant tours with qualified plant guides
  • Development and implementation of technical, product and brand messages (end customer or train the trainer)
  • Rides with customers as part of the product and brand experience
  • Driver training, driver safety training and racetrack training for sports and super sports car customers or manufacturers (data recording, video analysis, OnBoard camera, DSMB instructors, etc.)
  • Vehicle tours. Explanation of technical and emotional features as part of customer retention or sales, or to train your sales team

Our goal:

We emotionalize your product and brand and turn customers into “fans”!


Daimler AG

  • Global Marketing Forum
  • Comparison and test drives
  • Procurement of comparison vehicles
  • eMobility

Mercedes-AMG on behalf of z:motion

  • Vehicle acceptance and vehicle handover in a holistic concept
  • Factory tours
  • Customer care
  • Press tours
  • GT3 and GT4 racing vehicle construction HWA AG
  • GT Sports Car Manufacture Sindelfingen
  • Sales training national and international

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