Phone CH +41 76 70 74 111   |   Phone DE +49 151 42 48 90 89   |   contact@drive-in-motion.com

Privacy Policy

1) Introduction and Contact

Information for the Data Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data refers to any information that can be used to personally identify you.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Daniel Fahr, drive in motion – Automotive Events GmbH, Haselweg 1, 9320 Stachen, Switzerland, Tel.: +49, Email: contact@drive-in-motion.com. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data Collection When Visiting Our Website

2.1 When you use our website for informational purposes only—that is, if you do not register or otherwise provide us with information—we collect only the data that your browser transmits to the website server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • The page you visited
  • Date and time of access
  • Amount of data sent in bytes
  • Source/referrer from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)
    Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to review the server log files retrospectively should there be concrete indications of unlawful use.
    2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the lock icon in your browser’s address bar.

3) Hosting & Content Delivery Network

For the hosting of our website and the display of its content, we use a provider that delivers its services—either directly or through selected subcontractors—exclusively on servers located within the European Union.
All data collected on our website is processed on these servers.
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

4) Cookies

To make your visit to our website more enjoyable and to enable the use of certain features, we use cookies—small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called “session cookies”), while others remain on your device for a longer period and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of your web browser’s cookie settings.
If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of the contract, in accordance with Art. 6(1)(a) GDPR in the event of consent, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a user-friendly and effective design of the site visit.
You can configure your browser to notify you when cookies are set and decide individually whether to accept them, or to exclude the acceptance of cookies in specific cases or generally.
Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contacting Us

When you contact us (e.g., via the contact form or email), personal data is collected. The specific data collected when using a contact form is indicated on the respective contact form. This data is stored and used exclusively for the purpose of responding to your inquiry or for establishing contact and the associated technical administration.
The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. Your data will be deleted after your inquiry has been fully processed. This is the case when it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided that no statutory retention obligations preclude this.

6) Web Analytics Services

6.1 Matomo
This website uses a web analytics service provided by the following vendor: InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, (“Matomo”)
To protect site visitors, Matomo uses a so-called “config_id” to enable various analyses of site usage within a short time window of up to 24 hours. The “config_id” is a randomly generated, time-limited hash of a limited set of the visitor’s settings and attributes. The config_id or config hash is a string calculated for a visitor based on their operating system, browser, browser plugins, IP address, and browser language. Matomo does not use device fingerprinting and uses an anonymized IP address of the site visitor to generate the “config_id.”
If the information processed in this manner includes personal user data, the processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. To object to the processing of your visitor data in the future, we provide a separate opt-out option on our website.
Data is only transferred to the provider if the service is not hosted on our own servers. In the case of self-hosting, no data collected via the service is transferred.
Unless the service is hosted on our own servers, we have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
In this case, data transfers to New Zealand are governed by an adequacy decision issued by the European Commission, which certifies compliance with European data protection standards for international data transfers.
6.2 Umami
This website uses a web analytics service provided by the following provider: Umami Software, Inc., 1362 42nd Ave., San Francisco, CA 94122, USA
To protect site visitors, Umami uses a so-called “Distinct ID” to enable various analyses of site usage within a short time window of up to 24 hours. The “Distinct ID” is a randomly generated, time-limited hash of a limited set of the visitor’s settings and attributes, calculated based on their operating system, browser, browser plugins, previously anonymized IP address, and browser language.
The “Distinct ID” is thus created exclusively on the basis of information that cannot be used to personally identify the visitor. If, in exceptional cases, the information processed in this manner includes personal user data, such processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. In this case, you may permanently object to the collection and storage of your visitor data for the future by notifying us.
Information is only transferred to the provider if the service is not hosted on our own servers. In the case of self-hosting, no information collected via the service is transferred to the provider.
If the service is not hosted on our own servers, we have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For the transfer of data to the United States, the provider relies on the European Commission’s Standard Contractual Clauses, which are intended to ensure compliance with European data protection standards.

7) Retargeting/Remarketing and Conversion Tracking

Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google places a cookie in your device’s browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Further data processing only takes place if you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form audiences. In connection with the use of Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the United States. All processing described above, in particular the setting of cookies to read information from the device you are using, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the “Cookie Consent Tool” provided on the website.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
Details regarding the processing initiated by Google and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

8) Website Features

8.1 YouTube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC, USA
When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers at the latest when the video begins playing in order to load the content. In doing so, certain information, including your IP address, is transmitted to the provider.
If playback of embedded videos is initiated via the plugin, the provider also uses cookies to collect information about user behavior, generate playback statistics, and prevent abusive behavior.
If you are logged into a user account with the provider during your visit to the site, your data will be directly associated with your account when you click on a video. If you do not wish for this association with your account, you must log out before clicking the play button.
All of the aforementioned processing activities, in particular the setting of cookies to read information from the device you are using, take place only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may revoke your consent at any time with future effect by disabling this service using the “Cookie Consent Tool” provided on the website.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
8.2 Google Maps
This website uses an online map service provided by the following provider: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Google Maps is a web service for displaying interactive (land) maps to visually present geographic information. By using this service, our location is displayed to you, making it easier for you to find us.
As soon as you access the subpages on which the Google Maps map is embedded, information about your use of our website (such as your IP address) is transmitted to Google’s servers and stored there; this may also involve a transfer to the servers of Google LLC in the United States. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are signed in to Google, your data will be directly associated with your account. If you do not want your data to be associated with your Google profile, you must sign out before clicking the button. Google stores your data (even for users who are not signed in) as usage profiles and analyzes them.
The collection, storage, and analysis are carried out in accordance with Art. 6(1)(f) GDPR based on Google’s legitimate interest in displaying personalized advertising, conducting market research, and/or designing Google websites to meet user needs. You have the right to object to the creation of these user profiles; to exercise this right, you must contact Google. If you do not consent to the future transmission of your data to Google in connection with the use of Google Maps, you also have the option of completely disabling the Google Maps web service by turning off JavaScript in your browser. Google Maps and, consequently, the map display on this website will then no longer be available.
To the extent required by law, we have obtained your consent for the processing of your data described above in accordance with Art. 6(1)(a) GDPR. You may revoke your consent at any time with future effect. To exercise your right to revoke consent, please follow the procedure for objecting described above. For data transfers to the United States, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
Further information on Google’s data protection can be found here: https://business.safety.google/intl/de/privacy/

9) Tools and Miscellaneous

Cookie Consent Tool
This website uses a so-called “Cookie Consent Tool” to obtain valid user consent for cookies and cookie-based applications that require consent. The “Cookie Consent Tool” is displayed to users when they visit the page in the form of an interactive user interface, where consent for specific cookies and/or cookie-based applications can be granted by checking boxes. When using the tool, all cookies/services requiring consent are loaded only if the respective user grants the corresponding consent by checking the boxes. This ensures that such cookies are set on the user’s respective device only if consent has been granted.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, the storage, assigning, or logging cookie settings, this is done in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website. Another legal basis for the processing is Article 6(1)(c) of the GDPR. As the data controller, we are legally obligated to make the use of non-technically necessary cookies contingent upon the user’s consent.
Where necessary, we have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
Further information about the operator and the settings options for the cookie consent tool can be found directly in the corresponding user interface on our website.

10) Rights of the Data Subject

10.1 Under applicable data protection law, you have the following rights as a data subject (rights of access and intervention) vis-à-vis the controller regarding the processing of your personal data; please refer to the cited legal basis for the respective conditions for exercising these rights:

  • Right of access pursuant to Article 15 of the GDPR;
  • Right to rectification pursuant to Art. 16 GDPR;
  • Right to erasure pursuant to Art. 17 GDPR;
  • Right to restriction of processing pursuant to Art. 18 GDPR;
  • Right to be informed pursuant to Art. 19 GDPR;
  • Right to data portability pursuant to Art. 20 GDPR;
  • Right to withdraw consent pursuant to Art. 7(3) GDPR;
  • Right to lodge a complaint pursuant to Art. 77 GDPR.

10.2 RIGHT TO OBJECT
IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THIS RIGHT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.

11) Duration of Storage of Personal Data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing, and—where applicable—the applicable statutory retention period (e.g., retention periods under commercial and tax law).
When processing personal data based on explicit consent pursuant to Art. 6(1)(a) GDPR, the data in question will be stored until you withdraw your consent.
If statutory retention periods exist for data processed within the scope of contractual or quasi-contractual obligations based on Article 6(1)(b) of the GDPR, this data is routinely deleted upon expiration of the retention periods, provided they are no longer necessary for the performance of the contract or for entering into a contract and/or we no longer have a legitimate interest in further storage.
When processing personal data based on Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims. When processing personal data for the purpose of direct marketing pursuant to Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(2) of the GDPR.
Unless otherwise specified in the other information in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Copyright Notice: This privacy policy was prepared by the specialist attorneys at IT-Recht Kanzlei and is protected by copyright (https://www.it-recht-kanzlei.de)

As of: April 7, 2026, 4:02:10 PM