Ferrari Driving Experience Italy — Maranello, Lake Garda & the Dolomites

Maranello is where Ferrari was born and where the spirit of the prancing horse lives on in every corner. Our program takes you directly to the source — driving Ferrari’s latest models on the winding roads of Emilia-Romagna, visiting the iconic Ferrari Museum and experiencing the region’s legendary food and wine culture alongside one of the world’s greatest driving experiences.

Depending on your program and availability, you drive from our current Ferrari fleet: Ferrari SF90 Stradale, Ferrari 296 GTB, Ferrari F8 Tributo and Ferrari 488 Spider. All vehicles are provided by drive in motion — no ownership or shipping required. Professional instructors accompany every tour, ensuring safety and maximising the driving experience on every road.

A must for every Ferrari enthusiast. The Ferrari Museum in Maranello showcases the full history of the brand — from the early racing cars of the 1950s to today’s hybrid hypercars. Visitors can explore iconic championship-winning Formula 1 machines, legendary road cars and exclusive prototypes. Our program includes museum entrance and dedicated time to explore at leisure, with optional guided tours available.

The Ferrari Driving Experience is not just limited to a test drive. Visitors can also take part in guided tours of the Ferrari Museum and the surrounding area. These tours are led by professional instructors who have years of experience in driving Ferraris. They will show you the beautiful scenery of Maranello and take you to some of the most beautiful places in the region.

Lake Garda is one of Italy’s most spectacular driving destinations — and one of the most rewarding in a Ferrari. Our program takes you along the Gardesana road, through the hillside villages above the western shore and across to the dramatic northern tip of the lake at Riva del Garda. The combination of mountain backdrop, azure water and Italian lakeside culture makes this one of the standout highlights of any Ferrari tour in Europe.

Less known than Lake Garda but equally beautiful, Lake Iseo offers a more intimate Ferrari driving experience on quiet roads through vineyards and medieval lakeside towns. The charming village of Iseo itself — with its lakeside promenade, local restaurants and relaxed pace — provides the perfect contrast to the adrenaline of the driving stages.

RIVA is to boats what Ferrari is to cars — the most beautiful, most coveted and most Italian of all. Our program includes an exclusive guided tour of the RIVA boatyard in Sarnico and a private boat trip on Lake Iseo or Lake Garda aboard one of these legendary mahogany vessels. It is one of the most memorable moments of any Italy program — and a perfect complement to the Ferrari experience on the road.

The RIVA Museum in Sarnico is a must for every RIVA boat lover. The museum showcases the rich history of the brand and exhibits some of the most iconic RIVA boats in the world. Visitors can admire the boats, learn about their history and experience some of the most beautiful and powerful boats up close.

Take the Ferrari experience to its natural conclusion: the racetrack. The Autodromo di Modena is one of Italy’s most historic circuits and the home track of Ferrari’s own test and development program. Our trackday sessions give you the opportunity to push a Ferrari F488 Challenge or Ferrari F458 Challenge to its limits under the guidance of professional instructors, with coaching sessions, timed laps and full safety support included. No racing licence required.

Note: The F458 Challenge is a classic circuit car included as a historical driving experience. Current trackday sessions also feature the F488 Challenge as the primary vehicle.