Winter driver training on prepared snow and ice surfaces combines vehicle dynamics, vehicle control and extraordinary driving experiences. drive in motion offers selected winter trainings in Austria, Switzerland and Lapland – from drift training with your own sports car to intensive ice driving. The programmes can be tailored for individual participants as well as for companies, incentive agencies and exclusive groups.
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Our Winter Trainings in Lapland, Austria and Switzerland
Winter Trainings in Lapland
BMW Ice Training Lapland – Ice Driving in Arjeplog
In Arjeplog in Swedish Lapland, ice driving becomes a performance experience. On frozen lakes and specially prepared ice tracks, participants train with BMW M Performance vehicles and studded tyres. Depending on the programme, the focus is on intensive drift and handling exercises, maximum driving time and special ice track layouts.
BMW Ice Plus Lapland starting at EUR 5,890 per person
Porsche Winter Training Lapland – Ice Driving on Snow and Ice
A Porsche on snow and ice opens up a whole new dimension of vehicle control. The Porsche winter training in Lapland combines performance driving, controlled drifting and intense vehicle dynamics under Arctic conditions. Programmes, vehicles and destinations are confirmed per date and can be put together for individual participants as well as exclusive groups.
Porsche Winter Training Lapland starting at EUR 8,900 per person
Winter Trainings in Austria
BMW Winter Training Sölden – Driver Training on Snow and Ice
At around 3,000 metres in the Ötztal Alps, participants experience an intensive BMW winter driver training on prepared snow and ice surfaces. Vehicle dynamics, drift basics, handling and vehicle control are at the centre of the programme. Depending on the programme booked, current BMW M, BMW i and other BMW models are used; accommodation at the 5-star Hotel Das Central is included depending on the programme.
BMW Winter Training in Sölden starting at EUR 1,390 per person for a one-day program
BMW Drift Training in Pitztal – Drifting on Snow and Ice
In Pitztal, controlled drifting takes centre stage. On prepared snow and ice surfaces, participants train vehicle control, the circuit, the course and the drift gymkhana with the BMW M2 and special spiked tyres – from entry level to in-depth performance and handling work.
BMW Drift Training in Pitztal starting at EUR 1,190 per person
Winter Trainings in Switzerland
Sports Car Winter Training in Switzerland – Snow & Drift Experience in Zernez
Drift in a controlled way on snow with your own sports car, get to know your vehicle at its limits and train its response to changing grip conditions: the sports car winter training in Zernez in the Engadin combines intensive driver training with an extraordinary winter experience in the Swiss Alps. The training can be designed for individual sports car drivers as well as for exclusive groups and corporate events.
Sports Car Winter Training in Zernez with your own vehicle: starting at CHF 1,550 per person for a training day without overnight stay, or starting at CHF 1,650 per person including the evening of arrival and one overnight stay
What kind of winter training is right for me?
Not all winter driving courses are the same. Depending on the destination, vehicle type, and your level of experience, the options range from classic winter driving courses to specialized drift training and intensive ice driving on prepared ice surfaces.
| Training | Focus | Vehicle | Duration | Level | Starting at |
|---|---|---|---|---|---|
| BMW Winter Training Sölden | Driving Dynamics, Handling, Braking, and Introductory Drifting Exercises | BMW M provided | 1 to 2 days of training | Beginners to advanced drivers | EUR 1,390 |
| BMW Drift Training Pitztal | Controlled Drifting and Vehicle Balance | BMW M provided | ½ to 1 training day | Beginners to advanced drivers | EUR 1,190 |
| Sports Car Winter Training Zernez | Get to know your own vehicle’s limits on snow and ice | Your own vehicle | 1 training day + arrival evening | Experienced drivers | CHF 1,550 |
| BMW Ice Driving Lapland | Performance Ice Driving and Drift Training | BMW M provided | 4 to 5 days | Ambitious drivers | EUR 5,890 |
| Porsche Ice Driving Lapland | Performance driving and controlled drifting | Porsche provided | Depends on the program | Customizable | EUR 8,900 |
Ice driving, drift training, or winter driving training—what’s the difference?
Winter Driving Training
Winter driving courses focus on general vehicle control: braking, steering response, weight transfer, and driving dynamics on snow and ice. The courses are ideal for beginners or for those looking to refine their driving skills—whether in a provided vehicle, as in Sölden, or in your own sports car, as in Zernez.
Drift Training
Drift training focuses on controlled oversteering of the vehicle. Participants learn how to initiate a drift intentionally, stabilize the drift angle, and control the vehicle using the throttle, steering, and weight transfer. The Pitztal program is specifically designed around this driving technique.
Ice Driving
Ice driving is a particularly intense form of performance driving on specially prepared ice surfaces or frozen lakes. Vehicle balance, weight transfer, and drifting techniques can be intensively practiced on expansive handling courses. Multi-day programs in Lapland combine extensive driving time with extraordinary winter conditions.
Winter Training as a Corporate Incentive & Company Event
Winter training programs are ideal as unique corporate incentives, customer events, or management experiences. The combination of driving dynamics, personal challenges, and a winter destination creates an event format that stands out significantly from traditional incentive programs.
drive in motion – Automotive Events GmbH develops customized winter programs for companies, incentive agencies, DMCs, and international groups based on the number of participants, their skill level, and the desired nature of the event.
Depending on the destination and program, additional services can be integrated into the overall package in addition to the actual driving training:
- Hotels and Accommodations
- Local Transfers
- Selected Dining Options
- Additional Winter Activities
- Customized Itineraries
In Lapland, for example, ice driving and Arctic winter experiences can be combined into a multi-day incentive trip. In Austria and Switzerland, more compact programs are also available for corporate events and smaller groups.
Depending on the program, the focus can vary—from a shared driving experience to a high-end client event to an exclusive management incentive with a small number of participants and a significant amount of driving.
Programs for sports car clubs, manufacturers, and dealers are also available. Zernez is particularly well-suited for groups that want to train in their own vehicles.
Are you planning a winter training program for your company, your clients, or your group?
We develop a customized program based on the destination, group size, experience level, and desired nature of the event.
Frequently Asked Questions
That depends on your destination, the desired training intensity, and the type of vehicle. Sölden is ideal for winter driving training and driving dynamics with provided BMW vehicles, while Pitztal focuses on controlled drifting. Zernez is designed for drivers who want to train in their own sports cars. The multi-day programs in Lapland offer intensive ice driving with provided BMW or Porsche vehicles.
No. Selected entry-level programs are also suitable for participants without prior drifting or ice driving experience. Advanced drivers will find correspondingly more intensive training options. Which program is suitable depends on the specific training format and level of experience.
That depends on the program. In Sölden and the Pitztal, BMW training vehicles are provided. The BMW and Porsche programs in Lapland also take place with the appropriate training vehicles provided. In contrast, during the sports car winter training in Zernez, participants train in their own road-legal vehicles.
Winter driving training focuses on vehicle control and driving dynamics on snow and ice. Drift training specifically focuses on controlled oversteering and maintaining control of the vehicle while drifting. Ice driving combines performance driving and drifting techniques on specially prepared ice surfaces and is often conducted as an intensive, multi-day training program.
Yes. Winter driving courses depend on suitable snow, ice, and weather conditions. For safety reasons, the course content, route, schedule, or date may be adjusted.
Yes. Depending on the destination, group size, date, and availability, the programs can be designed as customized or exclusive programs for companies, clients, management groups, and incentive trips. Depending on the program, accommodations, dining, transfers, and other winter activities can be included.
The current programs take place in Sölden and the Pitztal Valley in Austria, in Zernez in the Engadin region of Switzerland, and at select training destinations in Lapland.