Arjeplog in Swedish Lapland is one of the most fascinating places in Europe for professional ice driving. Vast ice surfaces, wintry landscapes and specially prepared training tracks create conditions in which vehicle control on snow and ice can be experienced and trained intensively.
In the BMW Ice Trainings, the focus is on vehicle dynamics, precise weight transfer and controlled drifting. Depending on the programme, participants train over several days and progressively develop their vehicle control.
The programmes are suitable for ambitious drivers as well as for exclusive groups and corporate incentives seeking an extraordinary winter experience combined with high-quality hospitality.
BMW Ice Max – Multi-Day Ice Driving in Lapland
Ice Max combines several days in Lapland with intensive driver training on prepared snow and ice surfaces. The programme offers plenty of time to develop vehicle balance, drift technique and precise vehicle control under professional guidance.
BMW Ice Pro – Intensive Ice Driving in an Exclusive Small Group
Ice Pro is aimed at drivers seeking a particularly intensive ice driving experience with a very small training group and a high proportion of hands-on driving. The exercises focus on precise vehicle control and advanced drift techniques on snow and ice.
On request, ice driving can be combined with additional winter experiences. Depending on date and availability, activities such as snowmobile tours, husky experiences, ice fishing or others are possible. Additional services are offered individually.
Corporate Incentives & Private Groups
Lapland is particularly well suited for extraordinary corporate incentives, management groups, client events and exclusive automotive experiences. drive in motion can combine driver training, accommodation, transfers, catering and additional winter activities into an individual overall programme.
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Mercedes-AMG Ice Driving Experience Lapland | 4-Day Winter Program
Experience a Mercedes-AMG winter driving experience in Lapland, featuring professional ice driving and drifting on frozen tracks. This video showcases a four-day AMG winter training program in the Arctic Circle, combining performance driving and Arctic lifestyle experiences.
BMW Ice Max
BMW M training vehicles according to the current programme
Professional instructors
Prepared snow and ice tracks
Multi-stage ice driving and drift training
Vehicle dynamics, weight transfer and vehicle balance
Controlled drift techniques
Fuel
4 overnight stays according to the training programme
Meals according to the training programme
Organisation and support by drive in motion
BMW Ice Pro
BMW M training vehicles according to the current programme
Professional instructors
Prepared snow and ice tracks
Intensive training in an exclusive small group
Vehicle dynamics and vehicle balance
Controlled drift techniques and transitions
High proportion of hands-on driving
Fuel
3 overnight stays according to the training programme
Meals according to the training programme
Organisation and support by drive in motion
All services not part of the booking confirmation.
A liability waiver, including a data protection declaration and photo/film consent, must be signed on site.
Subject to change without notice. Our General Terms and Conditions apply.
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The training takes place in the Arjeplog region of Swedish Lapland on specially prepared snow and ice surfaces.
What is the difference between Ice Max and Ice Pro?
Ice Max is the multi-day, intensive ice driving programme for up to ten participants. Ice Pro works with a particularly small group of a maximum of four participants and accordingly offers a high proportion of hands-on driving.
Are flights included?
No. Flights are not part of the programmes stated, unless expressly indicated otherwise in the individual offer.
Can additional Lapland activities be organised?
Yes. Depending on date and availability, activities such as snowmobile tours, husky experiences or ice fishing can be added.
Can the training be adjusted due to weather conditions?
Yes. Ice driving depends on safe ice, snow and weather conditions. The schedule may be adjusted for safety reasons.
Are the training vehicles included in the price?
Yes. The training vehicles intended for the respective programme are part of the package. The exact vehicle selection may vary depending on date and availability.
Can international participants and groups take part?
Yes. The programmes are also suitable for international participants and incentive groups. Training language, travel and organisational requirements are agreed as part of the enquiry.
Can the programme be booked as a corporate event or incentive?
Yes. Depending on group size, date and availability, individual or private programmes can be organised for companies, clients, employees and incentive groups.
