Phone CH +41 78 24 89 881   |   Phone DE +49 151 42 48 90 89   |

About us

The company – Automotive Events with passion, made by drive in motion!

For many years, “drive in motion” has stood for unique automotive events in Germany, Europe and on other continents.

I, Daniel Fahr, am the managing director of “drive in motion”, the driving force in the team and a passionate automotive enthusiast with over 20 years of experience in this industry.

Since my beginnings as a brand and product expert at Mercedes-AMG, I have developed into a versatile event manager for luxurious driving experiences for top clients from all over the world.

My background

In 2000, I discovered my love and passion for planning sports car tours and driver trainings.

In 2012, I was hired by Platypus PR to provide factory tours and support to Mercedes-AMG customers in Affalterbach. I guided the customers through the engine manufactory, the performance studio, to the engine test benches and into the engine factory.

Later, the Mercedes-Benz racing team – HWA AG with GT3 and GT4 race cars — joined the team.

My expertise grew from 12 model and model variants including the technical and historical details over the 10 years to over 140 model and model variants. I became a brand and product expert.

As the years went on, I took over the vehicle deliveries at the site and the worldwide trainings as a trainer and presenter.

With the first deliveries of the AMG ONE, I ended my job in April 2023 to focus on global sports car tours and driver training.

With my expertise in the technical aspects of the industry, it’s always a highlight for me to see the excitement and emotion on my customers’ faces when they get behind the wheel of a sports car.

It’s not just about the vehicle, it’s about creating unforgettable moments for my customers!

In addition to driving in a top-class sports car, this always includes a high-quality, hand-picked and personally tested exclusive social program as well as unique destinations and locations.

Upon request, I will be happy to realize your dream event in a super sports car — worldwide!

drive in motion Daniel Fahr - Managing Director/CEO

Daniel Fahr

Managing Director/CEO

CH: +41 78 24 89 881 | DE: +49 151 42 48 90 89

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Team drive in motion
drive in motion Consulting

Professional training concepts for car dealerships and the automotive industry

Another component of our portfolio: drive in motion is your partner when it comes to the emotional communication of product and brand messages as well as technical vehicle and brand know-how!

Professional and specially qualified trainers convey the training content and ensure that the set goals are achieved.