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Product trainings and vehicle training

For car dealerships and the automotive industry

drive in motion Consulting
drive in motion Consulting

Professional training concepts

drive in motion is your partner when it comes to the emotional communication of product and brand messages as well as technical vehicle and brand know-how!

Whether it’s targeted qualification of your sales staff or sophisticated “train the trainer” programs – we develop training concepts specially tailored to your brand, product and needs and set specific goals together with you.

Professional and specially qualified trainers convey the training content and ensure that the goals set are achieved.

Attractive framework conditions guarantee that there is no shortage of fun while learning! And if you would like to end the training day in the evening, we will take care of your vehicles!

Overview of services

  • Development of concepts for your sales success and customer loyalty as part of plant tours, vehicle tours, press tours, development and communication of brand and product messages, dealer and sales training
  • national/international
  • Mystery shopping
  • Customer communication and customer loyalty are the “a” and “o” in vehicle sales, service and therefore also for follow-up business (customer loyalty)
  • Test drives, comparison drives, test drives, eMobility (winner of the IMEX Wild Card 2015 for sustainable tourism)
  • Vehicle transfers, vehicle logistics, vehicle preparation for events
  • Qualified specialist staff such as instructors, vehicle refurbishers, drivers
  • Location and route scouting
  • Creation of analog and digital roadbooks and roadmaps (printed and as an app application)
  • Factory tours with qualified factory guides
  • Development and implementation of technical, product and brand messages (end customer or train the trainer)
  • Trips with customers as part of the product and brand experience
  • Driver training, driver safety training and racetrack training for sports and super sports car customers or manufacturers (data recording, video analysis, on-board camera, DSMB instructors, etc.)
  • Vehicle tours. Explanation of technical and emotional features as part of customer loyalty or sales or to train your sales team

Our aim:

We emotionalize your product and your brand and turn customers into “fans”!


Daimler AG

  • Global Marketing Forum
  • Comparison and test drives
  • Procurement of comparison vehicles
  • eMobility

Mercedes-AMG im Auftrag der z:motion

  • Vehicle acceptances and vehicle handovers in a holistic concept
  • Factory tours
  • Customer support
  • Press tours
  • GT3 and GT4 racing car construction HWA AG
  • GT sports car manufactory Sindelfingen
  • National and international sales training